Asda attempts to slay Black Friday monster
Can hosting the annual sales promotion turn opportunistic customers into loyalists? Asda no longer seems to think so
Asda, owned by US chain Walmart, claims the non-existent credit for importing Black Friday shopping mayhem to the UK. Now it wishes to slay the monster it created and is scaling back the annual sales promotion.
As is the way with retailers, Asda’s chief executive, Andy Clarke, claims to be responding to what customers want. It would be more honest to say the supermarket cannot risk a repeat of last year’s shambles, which led senior police officers to condemn shoppers for their idiotic behaviour and retail executives for their lack of planning.
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