How Big Pharma misleads us: from painkillers to slimming pills

The maker of Nurofen has been censured for claims in its adverts. It’s not the only offender – there’s a whole body of overblown pharmaceutical ads

Your body is a temple under siege from advertisers lobbing promises of a smoother, leaner, healthier, less-likely-to-die-tomorrow you. But while you can go to town when touting a life-changing pair of trainers – or an unachievable vision for the future of a country – strict rules govern the advertising of pharmaceuticals. Go too far and there’s blowback from the Advertising Standards Authority (ASA), as Reckitt Benckiser, the firm that makes Nurofen, found out this week.

Related: Nurofen TV ad banned over painkilling claims in landmark ruling

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